Dohmen Life Science Services

  • Marketing & Communications Manager

    Job Locations US-MO-Chesterfield
    Job ID
    2018-2193
    # of Openings
    1
    Category
    Marketing
  • Overview

    EVERSANA is the leading independent provider of global services to the life science industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product lifecycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 500 organizations, including innovative start-ups and established pharmaceutical companies to advance life science services for a healthier world.

     

    THE POSITION:

    As a valued member of the Corporate Marketing & Communications team, this role will partner with business and product leaders to develop strategies and implement plans with the goal to create awareness, generate interest and demand and overall promote our services in the industry. The marketing manager must be well versed across various disciplines in the marketing mix, from digital marketing to social, PR and conferences. Must stay abreast of changes in our services/products and informed about changes in the industry and marketing environment. This role collaborates with the marketing director, marketing specialist and other business leaders in a matrix organization to ensure that project/department milestones/goals are met and adhering to approved budgets.

    Responsibilities

    CRITICAL RESPONSIBILITIES: 

    • Promote the benefits of our services/products and the overall value of EVERSANA platform through the development of high-quality, compelling marketing communications strategies
    • Engage and inform a variety of prospect profiles in multiple global markets - with the ultimate goal of creating awareness and generating interest and demand for our services/products
    • Maintain key message consistency while showcasing our competitive differentiation to all target audiences
    • Collaborate with a growing multi-site Marketing & Communications team
    • Partner with internal teams team to bring product training and information to employees

    ESSENTIAL DUTIES & RESPONSIBILITIES: 

    • Develop and implement a strategic marketing communications plan (short-term and long-term) to generate awareness and demand in the assigned business areas
    • Collaborate with leaders in the assigned business areas to align goals, priorities and calendars
    • Create and deliver assets for multi-dimensional marketing mix – that include but not limited to emails, press releases, case studies, white papers, executive bios, corporate newsletter content, and social media content, and conferences/speaking presentations.
    • Develop personas, identify prospects and their buying lifecycles and determine sequence of marketing tactics. Report on prospect actions and responses [to programs/tactics] that indicate interest in our services and readiness for sales hand-off
    • Liaise with a cross-functional team to create promotional content and materials to include website, social media, literature and other forms of communication, ensuring consistency to all branding guidelines
    • Identify existing and new messages/content needed to support marketing campaigns/tactics and assess its impact to improve campaign/communication effectiveness.
    • Map content to target customer based on their profile (wants/needs) and where they are within buying cycle (sequence content).
    • Collaborate in the development of sales tools- ensure sales has required tools to move clients through the buying cycle and knows how to use them (includes emails for prospecting, capabilities presentations, promotional pieces, etc).
    • Assist, as needed, internal communication counterparts and business leadership to inform and engage employees

     

    Qualifications

    MINIMUM QUALIFICATIONS:

    • Marketing experience within a service industry is essential; health and/or pharma experience is preferred
    • Bachelor’s Degree required; Marketing, communication or related degree required7+ years of marketing experience required
    • Experience with associate management/leadership preferred
    • Experience with Marketo or other marketing automation system (Pardot, Eloqua, etc) preferred
    • Experience with salesforce.com or other CRM preferred
    • Travel required approximately 15-20% of the time

     

    PREFERRED QUALIFICATIONS:

    • Ability to build relationships with key internal customers, including executive leadership
    • Thrive in a fast-paced, matrixed environment managing multiple priorities
    • Knowledge of O365, SharePoint intranet platforms, marketing automation, social networks and other creative messaging venues, including video production
    • Experience crafting strategic content and using content management systems
    • Ability to plan, manage and execute marketing plans for diverse audiences
    • Ability to take complex topics and communicate them effectively
    • Detail-oriented with excellent proofreading abilities

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